Case study · full launch

Casa Pacifica

Where the cliff ends, the house begins.

Twenty-eight frames and an eight-segment flyover became the richest launch in the portfolio — property page, a 12-slide client presentation and a full social kit.

The assets

The finished assets.
Open them right here.Tap to open.

Every asset below is the working file of the property, not a preview image — it opens live in the frame, exactly as a buyer receives it.Working files, not previews. Each one opens full screen, exactly as a buyer receives it.

estateluma.io/work/casa-pacifica/landing/ Open in a new tab ↗

Assets4 of 4

frames28
flight segments8

Every asset opens as the working file — the same one the client receives.

▶ Load the live landing page
▶ Load the live scroll film
▶ Load the live presentation
▶ Load the live social kit
Scroll the asset ↓

Cinematic property page

The full story of the estate on one screen-height scroll: construction, architecture, terraces, interiors and a private-viewing request.

  • 9 sections
  • Construction chapter
  • Ocean-side architecture
  • Private viewing form

One continuous take

The flyover turned into a page: the scroll drives the camera, and every shot flows into the next — from the headland at midday down to the pool at blue hour, without a single cut.

  • 354 frames, one take
  • Scroll drives the camera
  • Midday to blue hour
  • Phone and desktop

Client presentation, 12 slides

A 16:9 client deck in the order of a buyer conversation: the house, the place, why this house, how life feels, room by room, the price and the viewing. Built by the service from the same frames, with a PDF for the meeting.

  • 12 slides · 16:9
  • PDF for the meeting
  • Room-by-room sections
  • Price and viewing steps

Reels and posts

The full social set built in the workspace: reel covers, posts and two carousels, with the copy and a 30-day calendar.

  • 5 reel covers
  • 6 posts
  • 2 carousels, 14 cards
  • Copy and a 30-day calendar

Motion

The Descent

One continuous flight through a day: the drone spots the villa at midday, drops to the terraces in golden hour, crosses the pool at sunset and pulls back in blue hour. Every cut lands on the movement.

Segment 1 of 8

Coastline · midday Eight segments · midday to blue hour · one grade
Open the property page ↗

Reels 9:16

Two reels.
Same frames, new camera.

Every reel is cut from the same 28 frames. Each cut gets its own camera move — through the ground, through the glass, up into an aerial — and comes out vertical, in 1080p, within minutes.

Through the groundThrough the glassWhip panRise

from $0.80 per transition · redo any single cut, keep the rest

Day into night28 s · 1080p
Ocean line20 s · 1080p

Beyond the assets

Priced, found
and taken to the table.

The same workspace that built the launch read the market on international portals, wrote the search copy and now carries the deal — every call, viewing and next step on one card.

Market analysis · Malibu · CaliforniaVillas · last 12 months
Christie'sJamesEditionJamesEditionSotheby'sRealtor This property · $33.5k / m²
Median / m²$31.2kCorridor / m²$27.6–36.0kComparables5 · 5 portals
PortalComparableAsk/ m²
Christie'sCarbon Beach · 5 bd · 980 m²$35.3M$36.0k
JamesEditionPoint Dume · 6 bd · 1,240 m²$34.2M$27.6k
JamesEditionParadise Cove · 5 bd · 1,020 m²$31.9M$31.3k
Sotheby'sBroad Beach · 6 bd · 1,300 m²$42.0M$32.3k
RealtorMalibu Colony · 4 bd · 860 m²$27.5M$32.0k

Priced 7% above the median — the headland and 30 m infinity pool carry it; open at $38.5M, expect offers from $36M.

SEO packEN · RU
estateluma.io › casa-pacificaCasa Pacifica — clifftop villa above the Pacific, Malibu

Three travertine terraces, a 30 m infinity pool and a private acre on the headland. Viewings by appointment.

estateluma.io › ru › casa-pacificaCasa Pacifica — вилла на скале над Тихим океаном, Малибу

Три террасы из травертина, бассейн 30 м и частный мыс в акр.

  • malibu oceanfront estate2,400high
  • malibu homes for sale14,800high
  • clifftop villa california480med
  • infinity pool house malibu320med
  • malibu luxury real estate3,600high
  • вилла малибу70low

Monthly searches · competition

Deals · Developer · direct$0
NewTalksShowingOfferDeal
  1. Developer briefLaunch after scaffolding comes down; ask $38.5M.
  2. Campaign liveLanding, journey film and social pack published.
  3. Offer received$35.8M from a US buyer, 45-day close.
Next step · Sep 30Counter-offer call

Counter at $37.4M with the comparables; concede furniture package, not price.

Sample report: comparables, search volumes and deal history are illustrative figures prepared for this showcase.

The source photos

28 photos in.
Everything above came from them.

The twenty-eight photos uploaded to the workspace — the film, site, deck and social posts were all built from these. Click any photo to open it full size.

Construction earthworks aerial 01
Construction earthworks aerial
Construction facade crane aerial 02
Construction facade crane aerial
Construction final dusk ocean 03
Construction final dusk ocean
Exterior hero day 04
Exterior hero day
Exterior garden golden hour 05
Exterior garden golden hour
Exterior ocean cliff golden hour 06
Exterior ocean cliff golden hour
Exterior ocean terraces golden hour 07
Exterior ocean terraces golden hour
Exterior aerial coastline 08
Exterior aerial coastline
Exterior aerial roof I 09
Exterior aerial roof I
Exterior aerial roof II 10
Exterior aerial roof II
Exterior blue hour ocean 11
Exterior blue hour ocean
Pool infinity day 12
Pool infinity day
Pool infinity night Milky Way 13
Pool infinity night Milky Way
Terrace fire pit dusk 14
Terrace fire pit dusk
Living room 15
Living room
Kitchen 16
Kitchen
Dining room 17
Dining room
Spa bathroom 18
Spa bathroom
Guest bedroom 19
Guest bedroom
Dressing room 20
Dressing room
Home studio 21
Home studio
Home cinema 22
Home cinema
Wine cellar 23
Wine cellar
Game lounge 24
Game lounge
Gym 25
Gym
Master bedroom 26
Master bedroom
Entrance dusk 27
Entrance dusk
Terrace dining sunset 28
Terrace dining sunset

Pricing

A full launch
for about $18 a property.

Every plan is a dollar balance plus properties and market analyses included. Everything else is paid from the balance at one price list — the same on every plan and on Custom, so you only pay for what you build.

For every property
  • Landing page
  • Landing Pro
  • Client deck · PDF
  • Social pack
  • SEO copy
  • 8 languages
  • Readiness audit

Start

$59/ month

For a broker with a few listings.

$60 balance a month · ≈ $20 per property

A typical month$60

3 propertieslanding, deck and social for each

30s of film in 4Kone 30-second film · or two in 1080p

17 new 4K framesdusk, aerial, another angle

A typical mix — spend the balance any way you like, at one price list.

  • 3 properties and 5 quick + 1 full market analysis included
Choose Start ↗
Most popular

Pro

$179/ month

For an agent with a steady pipeline.

$180 balance a month · ≈ $18 per property

A typical month$180

10 propertieslanding, deck and social for each

90s of film in 4Kthree 30-second films · or six in 1080p

52 new 4K framesdusk, aerial, another angle

A typical mix — spend the balance any way you like, at one price list.

  • 10 properties and 15 quick + 5 full market analyses included
  • Own domain for landings, priority queue
Choose Pro ↗

Agency

$449/ month

For a team or a boutique agency.

$450 balance a month · ≈ $18 per property

A typical month$450

25 propertieslanding, deck and social for each

300s of film in 4Kten 30-second films · or eighteen in 1080p

27 new 4K framesdusk, aerial, another angle

A typical mix — spend the balance any way you like, at one price list.

  • 25 properties and 40 quick + 15 full market analyses included
  • Assets in your agency's brand
Choose Agency ↗

Custom

Anyamount · from $25

Pay as you go, no monthly plan.

A top-up from $25 opens 30 days · everything at the same prices

$60 on your balance

3 propertieslanding, deck and social for each · $2.30

25s of film in 4K$6.92 per 5 s · 1080p — $4

18 new 4K framesdusk, aerial, another angle · $1

A typical mix — spend the balance any way you like, at one price list.

  • Properties $2 each — included on a plan
Top up ↗

What the balance pays for

prices in USD
Video, per 5 secondsdraft to approve · final 1080p · final 4K (the final includes its draft)$0.67 · $4 · $6.92
Landing Procinematic site: scrolling flies the camera through your film$2
Propertybeyond the plan or on Custom · photo review, readiness audit, the copy for every asset$2
Landing page · deck · social pack · listing video · SEOeach build or update$0.10
Rewrite the copya fresh write-up after you change the property or photos$1.20
Document checktitle papers against the property card$1.10
New 4K frame · upscale for printanother light, time of day, angle or aerial · ×3 for print$1
Market analysis beyond the planquick · full$0.60 · $1.20
Assistantper message$0.10

Payments

VISA mastercard Apple Pay Google Pay Crypto

Crypto works for one-time payments: top-ups and Custom. Monthly plans are paid by card or wallet. Prices in USD, VAT is added where it applies. Plan balance lasts 60 days, so whatever is unused rolls over one month. Top-ups don't expire: on a plan they start from $10; without a plan, $25 or more opens 30 days of Custom. You can change or cancel a plan at any time. See Terms and the Refund Policy.

Pricing

Plans from $59 a month, or pay per asset on Custom.

See pricing ↗

Create a property

Your photos in.
Every asset out.

Upload the photos you already have. In a couple of minutes you see how ready each asset is and the exact price to finish it.

≈ 2 min to first readPrice before every build

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