Commercial presentation · 2026

Twelve slides on how it works and what it costs

Use the arrows or the scroll wheel. Version to send — a twelve-page PDF.

ESTATELUMA

The property at its best

Property materials → audit → package build

01

01 · The problem

A multimillion-dollar property shown as a grid of photos

A developer puts years into the architecture, and the output is a folder of shots and a table of floor areas. A static listing doesn't carry the thing people actually buy premium real estate for: the light in the hall at sunset, the quiet of a private shoreline, the first morning on the terrace.

Doing it the old way means assembling five contractors: a videographer, a 3D artist, a web studio, a designer and an SMM team. Five styles, months of approvals and a budget not every project can carry.

01

Videographer and edit

2–4 weeks
02

3D and renderings

2–3 weeks
03

Property page

3–6 weeks
04

Brochure and print

2 weeks
05

Social and ads

ongoing

Five vendors — five visual languages and no one accountable for the whole.

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02 · Solution

One shoot folder — six finished assets

The service reads every frame, shows what's missing for each asset, fills the gaps from your own shots, and assembles the set: property page, film, print brochure, social pack, ad units and deck.

All in one visual language, because it's built from one set of frames and one color treatment.

6assets
< 1 hrto assemble
from 20shots to start
0email threads
The property at golden hour
03

03 · How it works

Four steps in the browser

01 — Upload

Frames are read

Resolution, brightness, temperature, sky share, hash. Scene and time of day are set automatically; duplicates and web copies are filtered out.

02 — Audit

Six scales

Line by line you see what's missing: no evening façade, no vertical for reels, the kitchen shot below print resolution.

03 — Top-up

Gaps get closed

A frame in another light, an upscale to print, a video segment. You pay only for what comes out right.

04 — Assembly

The output is files

Estimate before the run, a live log, download one by one or all as a pack: HTML, MP4, PDF, JPG.

The audit is always free — even with a zero balance, the service counts the gaps and shows what closing them would cost.

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04 · Assets

Six assets from one shoot

Landing page

Property page

Eight sections, a cinematic first screen, a "house by the hour" section.

Film

Edit with a grade

Segments, crossfades, color grading and vertical versions for reels.

Brochure

A4 landscape PDF

A print edition; the actual dpi of every page is checked before delivery.

Social pack

Reels, posts, carousel

Frames for every format, copy and a thirty-day calendar.

Advertising

Meta and Google

Twelve Meta formats and twenty-one Google; the copy is set to the area.

Deck

12 slides 16:9

A PDF for private showings and buyer correspondence.

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05 · The rule

The service does not invent the property

Every generation starts from your frame as the reference: the light, the time of day, the camera position or the resolution changes. A room that isn't in the photographs is a room the service won't draw. Everything added is marked and kept separately in the library, and the original stays where it is.

The same rule protects the client: the materials can't be disputed as "drawn", because every frame traces back to a real shoot of the property.

06
Sunset Ridge

06 · Case No. 1

Sunset Ridge
Bel Air, Los Angeles

The property went through the service end to end: twenty-one frames in the folder going in — four assets coming out, without a single manual correction.

01

Property page

8 sections
02

Graded film

27 seconds
03

Print brochure

A4 album
04

Social pack

17 files

estateluma.io/work/sunset-ridge

07

07 · Case No. 2

Casa Pacifica
Malibu, California

A full estate launch: twenty-nine frames and eight flyover segments turned into a property page, a twenty-two-spread brochure, a social pack and ready ad units.

22brochure spreads
16reels and stories
14ad units
18 moof construction in one story

estateluma.io/work/casa-pacifica

Casa Pacifica
08

08 · Economics

Subscription for the build, a dollar balance for the extras

Building the assets from your frames runs on the subscription. The plan's dollar balance is spent only when the service adds what the shoot doesn't have. Every price is in dollars.

$

4K frame — different light, time of day, angle

$1
$

Upscale to print resolution

$1
$

Film 30 s · 1080p or 4K

$24 · $41.50
$

Landing Pro — cinematic site from the film

$2
$

Readiness audit

Free

Pricing

01

Start — 3 properties a month

$59 / mo
02

Pro — 10 properties a month

$179 / mo
03

Agency — 25 properties, team

$449 / mo

A failed render is not charged. Plan balance lasts 60 days, top-ups a year. Source files and rights stay with the property owner.

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09 · Studio

When you need a launch, not a set of files

If the property isn't on camera yet, or the launch has to sound like a brand campaign, the studio takes over: direction, scene staging, copy and support through to publication.

Essential

from $1 900

Apartments and smaller properties: shots, copy, presentation, social pack.

Signature

from $5 900

Villas: film, aerial flyover, property page, print brochure, reels and ads.

Developer

from $15 000

Developments: project brand, residence catalogue, investor deck.

Enterprise

By quote

Resorts and portfolios: programs across several properties, production at scale.

Two rounds of revisions included. We work remotely and worldwide. Service clients hand a property to the studio with one button from the workspace.

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10 · Who it's for

Three scenarios where the service pays for itself on the first property

For the developer

Sales before completion

The development exists in renders — the service turns them into a finished world: a page, a film, a brochure and a campaign, while construction is still under way.

For the agency

Property flow

Every listing gets materials at flagship level, not the same grid of photos in a card.

For private owners

One high-end property

The house is shown by appointment: a page with a funnel to a private viewing and a printed brochure for the meeting.

4properties in the portfolio
77frames in
12assets built
$215full property package
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Upload a property and see what it's missing

The audit costs nothing. A couple of minutes after upload you see six readiness scales and an estimate for everything else.

estateluma.io · dannyfarro.pt@gmail.com

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